Kale Johnson, Office Manager

Kale@pursuit-concepts.com

Kale Johnson, a digital marketing creative and native Texan, oversees various aspects of business management and marketing at Pursuit Concepts. Johnson earned a B.A. in Corporate Communication with concentrations in International Studies and Marketing from Baylor University and Maastricht University in 2022. She now lives in Waco with her husband Zane, their two dogs—Bregs and Nori—three cats—Tobi, Redd, and Spyro—and eyelash crested gecko, Mink.

Kale’s creative business journey began early with a photography business she started in high school. She found an intersection with many creative outlets through social media marketing beginning in 2018, when she joined the Baylor Rowing Club. Aside from competing in collegiate D1 rowing at stroke seat, Johnson served as the Internal Relations chair, managing photography, videography, social media, and PR for the team. Johnson’s experience includes a role as a Student Photographer with Baylor’s Communications Department, capturing campus life and sports events for media publications. She gained extensive experience in high-level food & member service at ClubCorp locations, WildFlower Country Club and Baylor Club from 2017-2021.

After a year in Houston as the Marketing Manager for Collaborate Architects—where she led business development and designed RFQ response packages—Johnson returned to Waco. Her time in Houston was marked by significant professional growth and memorable experiences, including attending many Astros games and a World Series win!

Kale joined Pursuit Concepts in 2023, initially managing social media for Idle Hands Austin. Her role expanded quickly, and within a year, she transitioned to a full-time position as Office Manager. She now manages social media, marketing, and office operations for nearly all Pursuit Concepts businesses, supporting the team in various capacities.

When the computer is off, you can find Kale hiking, playing pickleball, gardening, enjoying the company of her fur family, or traveling to new destinations!